Crackin Cider Reviving a Family Legacy, One Proper Cider at a Time On a hot summer’s day, James and Rob were enjoying a fruit cider, but couldn’t shake the feeling that most ciders on the market were far too sweet, artificial, and, frankly, a little radioactive looking. Determined to do better, they set out to create a craft cider that paid tribute to James’ grandfather, who founded Merrydown in 1945. Their mission? To revive a proud family legacy and bring real cider back to life. No more Swedish knock-offs or blends made from apple concentrate shipped in from overseas, just the finest UK grown apples, traditional brewing methods, and a commitment to flavour without the sugar overload. Learn more about our Open Doors Programme Crafted the traditional way, Howies uses slow fermentation, wild yeasts (never cultured), and time - letting each batch mature naturally for maximum flavour. Made with 100% fresh- pressed British apples, in season and never imported, Howies packs in more juice than mainstream brands. Sustainably grown, picked, brewed, packed, and stored within just 17 miles, it’s cider with real roots. • Higher fresh juice content, no imported concentrates from abroad • Gluten free, Vegan & made with natural flavourings • Independent, family-owned & proudly UK-based Howies Cider - Peach 29218 • 12-500ml • Ambient Howies Cider 29217 • 12-500ml • Ambient Real apples. Real cider. Really local. 6
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