TREND TO PLATE SWEET ADVENTURES Consumers are still motivated by a sense of adventure when it comes to eating out. This has translated into a desire and curiosity for global desserts and sweet treats, especially amongst younger consumers. Many cultures have a heritage of sweet desserts featuring familiar formats with imaginative and exotic, fruity or even spicy flavours. These can bring the perfect tangy, citrusy and refreshing flavours to summer menus. 59% of consumers typically eat out for a treat* 54% frequently explore new and unique cuisines and dishes when eating out* * Source: Bidfood & CGA by NielsenIQ trends research 2025
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