CONTENTS 6 | Starters 8 | Pub Classics 30 | Seafood 34 | Simplified Dishes 36 | Salad 38 | Veggie & Vegan Essentials 40 | Sides & Accompaniments/Tapas 44 | Sweet & Savoury Bakery 48 | Desserts 56 | Brunch 60 | Coffee 62 | Alcohol 66 | Premium Soft Drinks 67 | Snacks 68 | Kids Section 70 | Hygiene & Bar Accessories Section References 1 (Lumina Intelligence, Pubs and Bar Report 2023) 2 (Lumina Intelligence Eating and Drinking out Panel, June 2023) 3 (Lumina Intelligence, June 2023) 4 (Foodhub Research, 2022) 5 (Mintel, Attitudes towards menu trends, 2023) 6 (Bidfood & CGA by NielsenIQ, Trends 2023) 7 (Mintel, World Cuisines, UK, 2022) 8 (Lumina Intelligence, Menu Tracker, 2023) 9 (Mintel, Menu Trends, UK 2022) 10 (CGA Business Leaders Survey, 2023) 11 (Mintel, Coffee, 2022) 12 (Mintel, Menu Trends, UK 2022) 13 (CGA by NIQ Drinks Recovery Tracker, 2023) Symbol Indicator Red Tractor Vegetarian British GF Gluten free Vegan Fairtrade MSC Seafood with this mark comes from an MSC certified sustainable fishery. www.msc.org MSC-C-50236 Images throughout are for illustrative purpose only The UK pub and bar market is forecast to see a compound annual growth rate of +1.9% to reach £24.6 billion in 2026 3 The 55-64 year old age bracket is the most lucrative market for pubs to target 3 but young demographics remain vital for engagement as future customers, with occasions and experiences vital for their growth in spend 78% of people find eating familiar dishes comforting 12 77% want to try flavours from all over the world 12 Trends for healthier and meat-free allows chefs to utilise less expensive ingredients and simultaneously reduces food waste 2