AS NO AND LOW HAT CLASSIFIES W To classify as alcohol free the product has to be less than 0.05% whereas low alcohol beer is 1.2% and below. The No & Low category is worth a staggering £250m now and there has been an explosion of brands, mainly driven by the big Beers and Cider suppliers ? COCKTAILS The cocktail market is absolutely booming and whilst we haven’t seen a huge synergy with the No & Low market here, we are seeing growth in Spritzers, Radlers and Shandies so having ‘lower’ alcohol and normal calorie options is a good place to start. It is important to think about the no and low category past January; 32% of UK adults have limited or reduced their alcohol intake in the last 12 months, so for many this is becoming a lifestyle change and not just a trend for January. Mocktails are a great way to entice customers to go without the alcohol, without missing out on the pleasing aesthetic most cocktails have. They are also a much more exciting option than just a soft drink so theyre a great idea to keep everyone happy!
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